Your startup should be scaling – so why does it feel like you’re drowning in busywork? Startup productivity is a non-negotiable to build a successful business. You simply don’t have time and money to waste. But startup productivity doesn’t just happen, even when everyone is working hard.

If you’re a startup founder, you’ve seen it firsthand: your team is putting in the work, responding to messages at all hours, jumping between projects – but somehow, the needle isn’t moving fast enough. Progress feels sluggish. Your biggest goals seem just out of reach.

It’s not because your team isn’t working hard, and it might not even be because you need more staff. It’s because everyone on your team (including you!) is likely spending a significant amount of time working on the wrong things.